Justin Demes, principal at Svoboda, was excited to bring 4Degrees to his newest venture, where he’s teaming up with owners of a health and beauty business to build its’ investment arm. From experience, he knew his biggest challenge was controlling his pipeline. Specifically, it was critical to smoothly and efficiently manage contacts (and subsequent opportunities) between multiple lead channels such as LinkedIn, Outlook, and Outlook Contacts.
Currently, toggling between these services absorbed precious time and resources as his existing methodology required near-constant backtracking to determine the if, when, how, and what of any recent conversation or outreach to associates. There had to be a better way to stay on top of the contacts that would be the lifeblood of his pipeline’s success.
In the past, he’d found other well-known CRM options either too expensive per month or too cumbersome for daily use. 4Degrees had brought his previous company into the world of sophisticated, time-driven networking and he hoped it would do the same for Svoboda.