In the latest episode of the Relationship Edge Podcast, host Ablorde Ashigbi, CEO of 4Degrees, had the pleasure of speaking with Sabrina Merage Naim, a seasoned venture capitalist, podcast host, and media entrepreneur.
This insightful conversation explored the importance of building authentic relationships in venture capital, the art of storytelling, and the lessons Sabrina has learned throughout her multifaceted career. (You can listen to the full podcast below).
From Podcast Host to Venture Capital Leader
Sabrina's journey as a podcast host started with a desire to flex a new creative muscle. She launched her first show, Breaking Glass, in 2020, where she led conversations with women across the globe, discussing challenges, triumphs, and issues such as abuse, civil war, and women's leadership.
"It opened up a world I didn't have before," Sabrina shared. The experience allowed her to connect with people from various walks of life, expanding her understanding and appreciation of diverse perspectives. This curiosity later inspired her current podcast, A Fine Mess, which explores societal issues with a mindset of curiosity rather than fear.
The Power of Relationships in Venture Capital
Sabrina's background in venture capital, particularly as a leader at Echo Capital Group, has equipped her with a unique perspective on the role relationships play in driving successful investments. She emphasized that authentic relationships—not transactional ones—are the key to success.
"Developing authentic relationships is the only way to be successful. You have to approach it without an agenda and from a place of mutual benefit," Sabrina explained. This perspective has been foundational in her career, particularly in her early days as one of the few women and people of color in the venture capital world.
Her success stems from her belief in developing partnerships with the companies she invests in, treating them as true partners, and committing time and effort to help them grow. Echo Capital Group's early investments in consumer products, including those related to the cannabis industry, taught Sabrina the importance of understanding not only the business but also the people behind it.
Balancing Transparency and Relationship Building
One of Sabrina's most important lessons was the value of transparency in building long-term relationships. She's always upfront about how she can help portfolio companies and clarifies how her strengths will align with their needs from day one.
This honest approach has helped her build solid and lasting partnerships where both sides are fully committed to each other's success.
"I always tell founders what I can do well and how I can add value. This transparency might sound transactional, but it lays the foundation for a truly authentic and lasting relationship," she said.
Storytelling: The Key to Building Relationships at Scale
In addition to her work in venture capital, Sabrina is a strong advocate for storytelling's power in business and media. She describes storytelling as a way to build relationships at scale, allowing people to connect emotionally with ideas, businesses, or causes.
"Authenticity is what connects us to a story," she explained. Whether through her podcasting work or her investments, Sabrina believes that authentic stories can inspire change and build connections.
She shared advice for younger professionals looking to improve their storytelling skills, especially those in finance and investing. "The stories that resonate the most are the ones where people see their real lives reflected. That's what makes storytelling so powerful—its ability to evoke emotion and make us feel connected to something larger than ourselves."
Generosity in Networking: A Strategy for Success
Sabrina closed the conversation with an essential tip for anyone navigating the competitive world of venture capital: be generous with your network. She stressed that being open with introductions and sharing your relationships with others pays back tenfold in the long run.
"Those who are generous with their network always see it come back to them. Relationships aren't something to safeguard—they're something to share."
