Cube Ventures

Previously relying on a different CRM, Cube Ventures encountered limitations that affected the team's ability to manage their expanding portfolio of dozens of companies across multiple geographies while raising a new fund. "Faced with the challenge of forming a new fund, we opted for a CRM that was not just a tool, but a solution tailored to our specific needs in fundraising and deal sourcing," Camila Rojas, Fundraising and Investor Relations Analyst at Cube Ventures, expressed. 

At the core of Cube Ventures' transition to 4Degrees was a clearly defined objective: to streamline and optimize their venture capital operations to better support the startup ecosystem in Latin America. As a VC firm with a broad portfolio and an ambitious mission, Cube Ventures sought a CRM to enhance its ability to fundraise successfully, source high-quality companies, and foster meaningful relationships within the industry.

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The main goals Cube Ventures aimed to accomplish with a new CRM included:

• Accelerated Fundraising Efforts: A key component of Cube Ventures' strategy was to enhance their fundraising capabilities. With 4Degrees, they aimed to optimize their outreach and engagement processes, making connecting with potential investors easier, tracking fundraising progress, and securing the capital to support their investment goals.

• Enhanced Deal Flow Management: Funding startups across various industries requires a robust system to  meticulously track and evaluate every opportunity. Cube Ventures sought a CRM that could provide sophisticated tools for managing their deal flow, ensuring that potential investments efficiently progressed through their pipeline.

• Operational Efficiency: Cube Ventures wanted a more intuitive and venture-specific solution that would reduce their team's administrative burden and allow them to focus on high-value initiatives.

4Degrees emerged as the chosen solution for several compelling reasons. Its specialized focus on venture capital operations addressed Cube Ventures' need for a platform that understood the nuances of its industry. "We decided to implement 4Degrees because it's a CRM specific for raising and deploying VC capital. All the user experience on the platform is focused on that, "Camila noted, emphasizing the alignment of 4Degrees with their operational goals. The platform's intuitive design, comprehensive LinkedIn integration, and venture-specific functionalities offered a user experience that was both efficient and effective. "The integrations you have with Gmail and LinkedIn are a game changer for companies looking to raise capital and manage deal flow," she added, highlighting the importance of targeted features in their decision-making process.

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Since implementing 4Degrees, the Cube Ventures team has witnessed tangible improvements in operational efficiency and fundraising activities.

The platform's tailored features have enhanced the management of deal flow and investor relations, with automatic data enrichment from external databases improving the quality of their leads.

"One thing I like about 4Degrees is its integration with high-quality data sources... when we create an entry, it's enriched with information from Pitchbook and Crunchbase. That's a significant value add that saves us a lot of time." said Camila.

The transition to 4Degrees has marked an important milestone in Cube Ventures' fundraising trajectory, allowing them to leverage operational management results. "Choosing 4Degrees was a strategic decision to boost our fundraising and investment efforts. The venture-focused functionalities and the intuitive design of the platform have significantly improved our operational efficiency. It's not just a CRM; it's a game-changer for venture capital firms looking to scale their impact," Camila stated on behalf of Cube Ventures.

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