Understanding Our New Normal

Understanding our new normal
Ablorde Ashigbi

Ablorde Ashigbi

is the CEO of 4Degrees, a Chicago-based technology company, building relationship intelligence software for relationship driven industries. Before 4Degrees, he was an investor at Pritzker Group, and a consultant at Bain & Company.
We’re in unprecedented times: the world is facing the worst pandemic in modern history and not a single person or business across the planet hasn’t been affected in a serious way.

We’re in unprecedented times: the world is facing the worst pandemic in modern history and not a single person or business across the planet hasn’t been affected in a serious way.

With these drastic changes to how we live and operate comes a great deal of uncertainty. We know that the coronavirus will continue to impact us for months to come and that the long-term impact will likely span years, but we don’t know exactly what all of that means yet.

In an attempt to address this uncertainty, 4Degrees is conducting a series of surveys across three of its core industries: M&A advisory, private equity, and venture capital. These surveys are intended to serve several purposes:

  • Collect and disseminate information that will help firms adjust their strategies and operations to the current situation
  • Gain a better understanding of the severity of the impact of coronavirus on these industries, as well as the anticipated timeframe of the impact
  • Learn how our customers are adjusting their behavior so that we might better serve them through the 4Degrees platform

After the survey is complete, we will be publicly publishing the results so that everyone can benefit from the information.

The three surveys can be found here:

If you work in any of these industries, please consider contributing your perspective to help us shed light on the uncertainty of our current situation. If you know anyone else who works in these industries, it would be immensely helpful if you could forward the relevant survey on to them.

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